Whether you’re a marketing director or an entrepreneur, it’s no secret that marketing is a constantly changing landscape.
The way people interact with brands has changed dramatically over the last few years, and it’s important to stay on top of the latest trends so your company can remain competitive.
- A survey by Salesforce found that high-performing marketing teams are 2.2 times more likely to use AI in their campaigns than underperforming teams.
- According to a report by Deloitte, using AI-powered marketing tools can help organisations reduce customer acquisition costs by up to 30% and increase revenue by up to 20%.
- According to a Deloitte global survey in 2020, the top three AI objectives among early adopters were related to marketing. These objectives include improving current products and services, creating new ones, and strengthening customer relationships.
Generative AI-powered marketing tools provide an opportunity for marketers to innovate faster than ever before and they can help you do so without putting extra strain on your budget.
In this post, I’ll walk you through some of my top reasons why marketers should consider investing in AI-powered marketing tools for their teams.
Marketing is a constantly changing landscape
As a marketer, you know that your industry is constantly changing. You're under pressure to innovate and make better use of technology. But with so many marketing tools available and so many more coming down the pipeline.
How do you decide which one will help your team succeed?
AI-powered marketing tools are an excellent choice for marketers looking for a solid ROI on their investments while still keeping up with their fast-paced industry.
- A better return on investment (ROI) than traditional software because they can deliver greater results with less effort from employees who don't have time or resources to spend hours building campaigns from scratch;
- Budgeting flexibility that allows you to get more out of each dollar spent on advertising spend by automating repetitive tasks such as creating ads or managing social media accounts;
- The ability for brands and companies alike across all industries including retail stores like Target or even automotive manufacturers such as Ford Motor Company who want to access information about their customers before reaching out directly via email campaigns etc.
Marketing Teams are Under Pressure to Innovate
In the world of marketing, there's never been more pressure to innovate. According to the CMO council report, 63% of marketers are under extreme pressure to deliver revenue growth. Your team is probably working harder than ever to create content that will resonate with audiences and drive growth for your business.
That said, it can be difficult for marketing teams to keep up with all the new technologies available today, and even more so when you consider how quickly they're changing (think: AI).
That's why AI-powered tools like Digital First AI, and Hubspot Live Chat have become increasingly popular among marketers: they provide a better ROI than traditional methods because they allow you to automate some tasks while still providing personalised customer experiences.
Additionally, since these platforms are designed specifically for use by marketers (rather than generalists), they offer features like full fledged AI-powered marketing campaigns and budgeting tools that help manage costs throughout the year which means less time spent worrying about finances and more time focusing on strategy.
AI-powered marketing tools for productivity
Marketers are busy people, and they have a lot to do. They need to be able to manage their time and resources effectively so that they can execute their goals and AI-powered marketing tools can help them do just that.
For example, when it comes to planning and creating a digital marketing campaign from scratch, marketers spend from 2 weeks to a month to execute the campaign that involves preparing strategies, ad copies, graphics, or landing pages, marketers don't necessarily want to spend all day writing copy themself.
Why not let an AI program do it instead?
For example, Digital First AI helps marketers and companies become more productive in their marketing efforts. The tool offers a variety of features, including custom-made marketing strategies, a Business Model Canvas, a Marketing Tactics Library, AI copywriting, AI design, and more.
With Digital First AI, marketers can create a custom-made marketing strategy that will help their product stand out. The Business Model Canvas offers guidelines for mapping out a company's business model and prioritising marketing goals. The Marketing Tactics Library offers over 1000 battle-proven tactics to help achieve marketing goals.
The AI copywriting feature allows marketers to generate content for any part of their funnel, available in 25 different languages. This feature can create content for every digital format and framework, such as AIDA, lead magnet topics, e-book ideas, personal branding, or social media posts. The AI design feature allows marketers to create graphics in formats ready for all social media channels in less than 15 clicks.
AI tools to generate ideas and insights
AI tools are often used to find patterns in data, which can be used to inform decisions. For example, if you want to know what your customers want most from your product or service, AI tools might be able to help you see patterns in their behaviours that would otherwise be hidden.
You might also use AI tools for customer support or product development purposes: for example, if someone has a complaint about something he or she purchased from you (or even just complained about), this could trigger an automated response from the system based on its understanding of past complaints/compliments and other factors like geographic location.
For marketing purposes specifically (and this includes social media), predictive analytics is considered one type of AI tool because it allows marketers insight into consumer behaviour through predictive models based on past consumer purchases/behaviours as well as external factors such as weather conditions during those purchases/behaviours.
Example of Mastercard
Mastercard has integrated Chat GPT into their Mastercard KAI platform, which allows customers to interact with Mastercard's products and services using natural language. Chat GPT enables Mastercard to provide personalised assistance to customers, answer frequently asked questions, and streamline the customer service experience.
Chat GPT can assist in generating ideas and insights by understanding the conversation's context, providing diverse perspectives, challenging assumptions, and inspiring creativity. With its access to vast knowledge and ability to analyse text, Chat GPT can provide unique and valuable contributions to brainstorming sessions and discussions, leading to new insights and ideas that might not have been considered otherwise.
AI-powered marketing tools for budgeting
AI-powered marketing tools can help you manage your budget by providing a clear picture of the cost of running each campaign at any given time. This will give you an idea of what the best course of action is when it comes to spending money on new campaigns or ads.
For example, If one channel performs better than another but costs more money, then it may be better for your business to focus on that channel instead. On top of this benefit being able to easily see how much each campaign costs will make it easier for marketers at all levels within an organisation (i.e., from junior marketers all the way up through CMOs) to get a clear understanding of where their money goes when they launch new campaigns or ads through these platforms.
Example of Sephora
Sephora uses AI to personalise their marketing campaigns and optimise their advertising spend. By analysing customer data and behaviour, Sephora can identify which marketing channels and messages are most effective for different customer segments, and adjust their marketing budget accordingly.
Adext is a tool that links campaign advertising accounts to its AI dashboard to predict conversions and optimise campaigns based on the set goals. It can accurately choose up to ten different budgets each day to optimise the campaigns.
AI tools for brand visibility
AI tools can help you improve your brand visibility.
- Understand customers. AI tools allow marketers to better understand their customers by analysing data from social media and other sources. This information can be used to build better customer profiles that include preferences, interests and behaviours.
- Understand competitors. AI tools allow marketers to analyse competitor brands' social media activity so they can see what's working for them and then adapt those tactics for their own campaigns or create something entirely new based on what has worked elsewhere online in the past (or even offline).
It also gives insight into how well a brand is performing compared with others in its industry--which is especially helpful when it comes time for making decisions about budget allocations or staffing levels because this type of information helps highlight which areas need extra attention going forward."
Example of Marks & Spencer
Marks & Spencer is a British retailer that has partnered with Persado, an AI-powered marketing tool, to introduce personalised language in their digital campaigns. By analysing customer behaviour and preferences, Persado's AI algorithms help M&S determine the most effective language to use in their marketing campaigns.
AI-powered tools for data analysis
It's no surprise that marketers are under pressure to deliver results and drive business growth. AI can help make your team more productive by providing data they can trust, so they can focus on making smarter decisions.
Yes, AI can be an opportunity to empower your team with data they can trust.
Here are a few reasons why:
- AI can help eliminate human error: AI-powered data analysis tools can help you reduce the risk of human error when analysing large amounts of data.
- AI can provide real-time insights: With AI’s real-time data analysis capabilities, your team can receive actionable insights that are up to date and help them make better decisions more quickly.
- AI can help improve data quality: By automating data collection and analysis, AI can help ensure that your team is working with high-quality, accurate data. This can be especially important when dealing with large and complex datasets.
- AI can free up time for strategic thinking: By automating data analysis tasks, your team can focus on higher-level strategic thinking and decision-making. This will help them be more productive and innovative.
Example of Hyatt
Hyatt implemented Adobe Analytics to gain a better understanding of their customers' online behaviours and preferences, and to optimise their digital marketing efforts.
Using Adobe Analytics, Hyatt was able to identify which marketing channels were driving the most traffic and bookings on their website, and which campaigns were most effective at converting website visitors into customers. They also used the tool to analyse customer feedback and reviews, allowing them to make data-driven improvements to their website and customer experience.
As a result of using Adobe Analytics, Hyatt was able to improve their website conversion rate by 35%, increase the number of bookings made through their website by 60%, and achieve a 25% reduction in their cost-per-acquisition for online bookings.
Adobe Analytics provides a range of use cases for businesses by analysing data from various sources using AI, and delivering valuable insights through data visualisation.
Some of the use cases include understanding customer behaviour, improving website and app performance, personalising the customer experience, optimising marketing campaigns, and streamlining operations.
AI tools can help you predict outcomes
AI tools can help you predict outcomes for new campaigns.
- AI tools are great at predicting customer behaviour, preferences, needs and interests. These predictions will help you create a more effective marketing strategy that drives customer engagement and sales.
- You'll be able to test different campaign ideas on the fly using AI tools so you don't have to wait until the end of your current campaign before getting feedback from customers (or potential customers). This means that even if an idea doesn't work out as planned, it won't cost you much time or money because it only took minutes or hours instead of weeks/months like traditional A/B testing methods would require!
OfferFit, a cutting-edge marketing decisioning engine, utilises self-learning AI algorithms to determine the optimal message, incentive, timing, and channel for each individual customer. This advanced AI system replaces traditional A/B testing methods, enabling marketers to quickly experiment and learn at a faster pace, thereby improving the effectiveness of their marketing campaigns.
AI tools for customer insights
AI tools can help you understand customer behaviours by analysing data. By combining machine learning with human input, AI enables marketers to create predictive models of customer behaviour that can be used in real time.
This is especially useful for companies that are looking to take advantage of emerging technologies like augmented reality (AR) or virtual reality (VR). For example, if your company has an AR app for customers who want to try on different clothes before buying them online, then you may want to know what types of clothing people tend to buy most often so that you can make sure those options are available at all times.
AI will allow you access this type of information without having any prior knowledge about what kinds of clothes people prefer--it will simply analyse the large amounts of data available on each individual consumer and come up with its own conclusions based on what it finds there!
With User Evaluation, businesses can create a smart research repository that evolves and adapts to meet changing business needs, delivering up-to-date and relevant insights.
Leveraging research data, businesses can generate sophisticated AI charts, uncovering hidden patterns, correlations, and trends in customer data.
With this tool, businesses can make data-driven decisions and stay ahead of the competition, eliminating the need for manual data analysis and ensuring that no key insights are missed.
AI tools for competitor insights
Marketing directors should use AI to get competitor insights because it provides a significant competitive advantage. AI can quickly analyse vast amounts of data from multiple sources, enabling marketers to identify patterns, trends, and gaps in their competitors' strategies.
This valuable information can inform decisions on product development, pricing, advertising, and positioning. Furthermore, AI can offer real-time insights and recommendations, allowing marketers to respond swiftly to market changes and stay ahead of the competition.
Examples of General Motors
General Motors has used AI-powered tools to monitor and analyse social media conversations related to its brand and its competitors. They also use AI to track news articles and online reviews, which helps them identify emerging trends and customer preferences.
HomeAway, a vacation rental platform, uses AI to gather information on competitors' pricing, amenities, and customer reviews. This allows them to adjust their own pricing and offerings to remain competitive in the market.
Unmetric is a social media benchmarking platform that uses AI technology to help businesses make real-time decisions by analysing and comparing their competitors' social media strategies. Its key features include competitive benchmarking, competitor monitoring, competitor tracking, content ideation, and automatic reporting.
It's a wrap
AI-powered marketing tools are a game-changer for marketing directors and their teams. By harnessing the power of AI, they can gain valuable insights, automate tasks, and free up time for strategic thinking. The statistics show that high-performing teams are already using AI to their advantage.
If you're interested in exploring the benefits of AI for your marketing efforts, we invite you to try Digital First AI for a 3-day trial. Our AI-powered marketing tool is designed to help businesses of all sizes to increase their marketing ROI, optimize their marketing campaigns, and increase productivity. Our platform is easy to use, and our customer support team is always available to answer any questions you may have.
So why wait? Sign up for our 3-day trial today and discover the power of AI for your marketing efforts!